Digital Marketing Portfolio 2026
Hi, I’m Shivam Saini
Digital Marketer, WordPress Developer & AI-Assisted Software Builder
I combine digital marketing strategy, SEO, creative content, paid advertising, WordPress development and AI-assisted technology to help businesses improve their online presence, generate leads and build scalable digital systems.
About Me
Creativity, Marketing, Data and Technology
I work at the intersection of digital marketing, website development, content creation and modern technology.
Hi, I’m Shivam Saini
I am a digital marketing professional with practical experience in social media marketing, search engine optimization, Google Ads, Meta Ads, content writing and WordPress website development.
I have worked across industries including Korean food, instant noodles, travel and tourism, business consulting, wellness and service-based businesses.
My work goes beyond publishing content. I focus on understanding a brand’s audience, improving digital visibility, creating conversion-focused campaigns and developing platforms that support long-term business growth.
Alongside digital marketing, I use artificial intelligence to support content creation, research, software development, workflow automation, WordPress plugin development and application building.
My objective is to combine strategy, creativity, data and technology to create practical and measurable business solutions.
Professional Summary
What I Bring to a Business
Marketing Strategy
I connect business objectives with practical marketing campaigns, content and digital platforms.
Creative Execution
I create social media posts, advertisements, website content, campaigns and visual designs.
Technology Integration
I use WordPress and AI-assisted development to build websites, dashboards and business tools.
Performance Analysis
I monitor SEO, advertising and social media results to improve future performance.
Core Expertise
Services and Professional Capabilities
My skills cover strategy, content, advertising, website development, design and AI-assisted technology.
Digital Marketing
I plan and execute digital marketing activities based on audience behaviour, business objectives, competition and measurable outcomes.
- Digital marketing strategy
- Campaign planning
- Competitor research
- Audience research
- Lead generation
- Marketing funnel planning
- Brand positioning
- Performance reporting
Search Engine Optimization
I improve website structure, content relevance and search visibility through practical SEO methods.
- Keyword research
- On-page SEO
- Technical SEO support
- Meta title and description optimization
- Internal linking
- SEO blog optimization
- Search intent analysis
- Google Search Console monitoring
- Competitor keyword research
- Local SEO
Social Media Marketing
I develop platform-specific content designed to improve brand awareness, engagement and customer interest.
- Social media strategy
- Monthly content calendars
- Post and Reel concepts
- Caption writing
- Keyword and hashtag research
- Instagram profile optimization
- Facebook content management
- LinkedIn content management
- YouTube content support
- Pinterest content
Paid Advertising
I plan and manage Meta Ads and Google Ads campaigns with a focus on engagement, traffic and lead generation.
- Campaign objective selection
- Audience targeting
- Ad copywriting
- Creative planning
- Lead generation campaigns
- Engagement campaigns
- Traffic campaigns
- Campaign monitoring
- Cost analysis
- Performance optimization
WordPress Website Design
I build and manage WordPress websites focused on usability, content presentation, responsiveness and business requirements.
- Website planning
- Page structure development
- WordPress setup
- Theme customization
- Responsive page design
- Landing page creation
- Contact form integration
- Plugin setup
- SEO implementation
- Website maintenance
Content Writing and Copywriting
I write audience-focused content that communicates clearly while supporting SEO and marketing goals.
- Website content
- SEO blogs
- Social media captions
- Advertising copy
- Landing page content
- Product descriptions
- LinkedIn posts
- Reel scripts
- Voice-over scripts
- Meta titles and descriptions
Graphic and UI Design
I create visual content for social media, websites, advertisements, presentations and offline promotions.
- Social media posts
- Instagram Stories
- Reel thumbnails
- Promotional banners
- Menu boards
- Event creatives
- Website section layouts
- Landing page layouts
- Basic UI design
- Canva presentations
AI-Assisted Software Development
I use artificial intelligence to plan, build, test and improve websites, software applications and internal business tools.
- Application planning with AI
- Feature documentation
- Prompt-assisted coding
- Front-end development
- API integration assistance
- Debugging and error resolution
- WordPress integration
- Workflow automation
- Dashboard development
- AI-assisted prototyping
WordPress Plugin Development
I create custom WordPress functionality based on specific website and business requirements.
- Custom admin panels
- Website forms
- User management functionality
- API-based features
- Data display dashboards
- Custom business workflows
- WordPress database integration
- Custom shortcodes
- Front-end interfaces
- Website automation
Tools and Platforms
Technology I Use
Marketing and Analytics
Content and Design
Development and AI
Professional Experience
My Career Journey
Digital Marketing Executive
BTN Insulo Pvt. Ltd.
At BTN Insulo Pvt. Ltd., I have handled diverse responsibilities across digital marketing, website management, content, advertising, operations and project coordination.
I have contributed to projects involving Wang House Korean Café, Wang Ramen, SAVI Enterprises and Saar Holidays.
Key Responsibilities
- Managing digital marketing activities for multiple brands
- Planning social media content and campaigns
- Writing website and promotional content
- Supporting SEO implementation
- Managing and updating WordPress websites
- Creating social media and advertising creatives
- Supporting Meta and Google advertising campaigns
- Monitoring website and campaign performance
- Coordinating brand-specific projects
- Using AI tools for marketing and development workflows
Digital Marketing Intern
Map My Destination
During my internship at Map My Destination, I gained practical exposure to digital marketing in the travel and tourism industry.
I supported digital content, website-related activities and online promotion of travel services and destination packages.
Key Learning Areas
- Travel content creation
- Social media marketing
- Website management
- SEO support
- Customer-oriented communication
- Destination promotion
- Lead-focused marketing
Customer Service Executive
Tech Mahindra
My role at Tech Mahindra helped me develop professional communication, customer handling, problem-solving and process management skills.
Skills Developed
- Customer communication
- Problem-solving
- Active listening
- Process adherence
- Time management
- Team coordination
- Professional discipline
Featured Projects
Brand and Marketing Case Studies
Explore selected projects covering social media, SEO, website management, advertising, content and design.
Project 01
Wang House
Korean Street Food Café
Wang House is a Korean café brand offering Korean food, beverages and a Korean-inspired dining experience.
Project Overview
I contributed to Wang House’s digital growth by creating engaging food-focused content, managing website communication and developing promotional material for its audience.
My work included social media posts, Stories, Reels, menu promotions, offers, website blogs, search optimization and advertising support.
My Contribution
- Social media management
- Content planning
- Copywriting
- Post and Story creation
- Reel concepts and scripts
- Promotional campaign planning
- Website handling
- SEO content
- Blog writing
- Meta advertising support
- Offline promotional designs
Social Media Posts
Stories and Reels
Website and SEO
Campaign Results
Project 02
Wang Ramen
Korean-Style Instant Noodle Brand
Wang Ramen is a Korean-style instant noodle brand serving customers through online and offline distribution channels.
Project Overview
For Wang Ramen, I created product-focused communication explaining flavours, usage, taste and brand positioning.
I also supported website management, blog content, SEO optimization and product-focused social media campaigns.
My Contribution
- Social media content
- Product copywriting
- Graphic design
- Story and post creation
- Website handling
- SEO improvement
- Blog content
- Product positioning
- Campaign support
- AI-assisted creative development
Product and Social Media Designs
Website and SEO
Project 03
Saar Holidays
Travel and Tourism Brand
Saar Holidays provides domestic and international tour packages and travel services.
Project Overview
I created travel content designed to inspire users and encourage package enquiries.
My work included destination Reels, promotional posts, package creatives, travel captions and Meta lead generation campaigns.
My Contribution
- Social media management
- Travel package promotion
- Reel creation
- Caption and script writing
- Lead generation campaigns
- Meta advertising
- Creative design
- Destination-based content
Travel Posts and Reels
Lead Campaign Results
Project 04
SAVI Enterprises
Business Consulting Company
SAVI Enterprises supports businesses through consulting, compliance and market-entry services.
Project Overview
For SAVI Enterprises, I created professional business content focused on consulting, investment, compliance and market opportunities.
My Contribution
- LinkedIn content management
- Business-focused copywriting
- Informative post design
- Content research
- Professional brand communication
- Website support
- SEO-oriented content
LinkedIn Posts and Carousels
Website Projects
Websites I Have Worked On
A selection of WordPress and website projects from travel, food, consulting and wellness industries.
Map My Destination
A travel agency website designed to present tour packages, destinations and travel services.
- WordPress website work
- Travel content
- Website structure
- SEO support
- Destination promotion
Kashmir DMC Booking
A destination management company website focused on Kashmir packages and business enquiries.
- WordPress website development
- Travel service presentation
- Enquiry-focused page structure
- SEO support
- Mobile-friendly design
Wang House
A food and café website featuring menu information, outlets, franchise details and blog content.
- Website management
- SEO content
- Blog writing
- Menu content
- Website updates
Wang Ramen
A product website for Korean-style instant noodles featuring products, blogs and brand information.
- Website management
- Product content
- SEO optimization
- Blog content
- Search Console monitoring
SAVI Enterprises
A professional business consulting website presenting services, expertise and business support solutions.
- Website support
- Professional content
- Business communication
- SEO content
- Page updates
Saar Holidays
A travel website presenting domestic and international packages and tourism services.
- Travel content
- Package promotion
- Website support
- Lead generation support
- Content updates
Jivanyog
A yoga training website designed to communicate classes, wellness services and learning opportunities.
- WordPress implementation
- Website design
- Page structure
- Content presentation
- Mobile responsiveness
AI-Assisted Development
Software and WordPress Solutions
This section is reserved for applications, dashboards, WordPress plugins and automation projects.
Software Project 01
BTN Staff Management System – WordPress Plugin & Mobile App
BTN Staff Management System is an AI-assisted employee management solution developed for managing staff attendance, tasks, leave, salary slips, field work attendance, employee documents, and internal communication. The system is used by employees, HR, admins, managers, and business owners to manage daily staff operations from one connected platform. The project includes a WordPress admin panel plugin and a Flutter-based mobile application, connected through REST APIs.
Problem
Before this system, staff attendance, salary records, field work updates, employee documents, task tracking, and internal communication were managed manually or through separate tools. This created several operational problems such as delayed attendance verification, missing employee documents, manual salary calculations, poor task tracking, and difficulty in monitoring employees working from different locations. There was also no centralized system where employees could punch attendance, apply leaves, view salary slips, receive tasks, communicate with admins, and submit field work attendance for approval.
Solution
The BTN Staff Management System solves these problems by creating a centralized digital platform. Employees can use the mobile app to punch in/out with GPS, view assigned tasks, chat with admins or other employees, apply for leave, and access salary slips. Admins can manage employees, upload compulsory documents, assign and verify tasks, approve field work attendance, manage salary-related settings, create group chats, and send broadcast or podcast messages. The WordPress plugin works as the backend control panel, while the Flutter app works as the employee/admin mobile interface.
Main Features
- GPS-based employee punch in and punch out system
- Employee profile, leave, salary slip, and attendance history management
- Admin panel for employee management and compulsory document upload
- Task assignment, task chat, task verification, and late task tracking
- Field work attendance with employee reason and admin approval
- Employee-to-employee chat, admin chat, group chat, and broadcast/podcast facility
- Firebase push notification integration for task and chat updates
My Role
- Requirement planning
- AI-assisted coding
- WordPress plugin development support
- Flutter mobile app UI planning
- REST API integration
- Admin panel feature planning
- Employee dashboard flow planning
- Attendance and field-work logic testing
- Chat system planning and debugging
- Plugin testing and deployment support
Technologies Used
Creative Work
Social Media, Advertising and Design Gallery
A visual collection of selected posts, Stories, Reel covers, advertisements and offline promotional designs.
My Process
How I Approach a Project
Understand
I understand the business, audience, product, requirements and primary objective.
Research
I study competitors, keywords, audience behaviour, trends and available opportunities.
Plan
I prepare the strategy, content, platforms, campaign structure and execution timeline.
Create
I develop content, designs, website pages, advertisements or software features.
Execute
I publish, launch or implement the work across the selected channels.
Analyse
I review traffic, engagement, leads, campaign results and user behaviour.
Improve
I use performance data to improve targeting, content, design and user experience.
Professional Skills
Skills That Support My Work
Communication
Clear communication with customers, teams and project stakeholders.
Creative Thinking
Developing original content, campaigns and visual ideas.
Problem-Solving
Identifying practical solutions for marketing, website and software challenges.
Adaptability
Learning new platforms, tools, industries and workflows.
Attention to Detail
Maintaining accuracy in content, campaigns, design and website execution.
Time Management
Managing multiple brands, deadlines and project priorities.
Project Management
Coordinating tasks from initial planning to final execution.
Strategic Thinking
Connecting individual marketing activities with broader business goals.
Education
Academic Background
Bachelor of Science
Indira Gandhi National Open University
Currently pursuing.
Senior Secondary Education
Government Boys Senior Secondary School, Delhi
12th passed from CBSE Board.
Why Work With Me?
Marketing Skills Supported by Technology
I bring together skills that are often handled by separate professionals.
I understand marketing strategy, content, advertising, SEO, WordPress, design and AI-assisted development. This allows me to view business requirements from multiple perspectives and create connected digital solutions.
- Experience across multiple industries
- Combination of marketing and technology
- Understanding of content and websites
- Experience with consumer and B2B brands
- Creative and analytical approach
- Ability to manage multiple project areas
- Continuous learning and experimentation
- Practical use of AI for business solutions
“I combine creativity, data and technology to turn business ideas into effective digital experiences.”
Testimonials
What Clients and Team Members Say
“Shivam has consistently demonstrated creativity, responsibility, and strong digital marketing skills. His work in SEO, social media, websites, advertising, and AI-assisted development has contributed meaningfully to BTN’s digital growth journey.”
“Shivam demonstrated creativity, dedication, and digital marketing skills during his work with MapMyDestination. His contribution to social media, website management, content, and travel promotions consistently added value to our brand.”
“Shivam consistently brings creativity, responsibility, and a strong marketing approach to Saar Holidays. His work in social media, travel content, Meta Ads, and lead-generation campaigns has supported our brand’s growth effectively.”
Contact
Let’s Create Something Valuable
Are you looking for support with digital marketing, social media, SEO, paid advertising, WordPress development or AI-assisted software solutions?
Let’s discuss how I can contribute to your business, brand or team.