Marketing Strategy
I connect business objectives with practical marketing campaigns, content and digital platforms.
Digital Marketing Portfolio 2026
Hi, I'm Shivam Saini
Digital Marketer, WordPress Developer & AI-Assisted Software Builder
I combine digital marketing strategy, SEO, creative content, paid advertising, WordPress development and AI-assisted technology to help businesses improve their online presence, generate leads and build scalable digital systems.
DMDigital Marketing
SEOSearch Engine Optimization
SMSocial Media Marketing
Open to Opportunities
2+
Years of Experience
7+
Website Projects
7+
Brands and Projects
6+
Core Specializations
About me
Creativity, Marketing, Data and Technology
I work at the intersection of digital marketing, website development, content creation and modern technology.
I am a digital marketing professional with practical experience in social media marketing, search engine optimization, Google Ads, Meta Ads, content writing and WordPress website development.
I have worked across industries including Korean food, instant noodles, travel and tourism, business consulting, wellness and service-based businesses.
My work goes beyond publishing content. I focus on understanding a brand's audience, improving digital visibility, creating conversion-focused campaigns and developing platforms that support long-term business growth.
Alongside digital marketing, I use artificial intelligence to support content creation, research, software development, workflow automation, WordPress plugin development and application building.
My objective is to combine strategy, creativity, data and technology to create practical and measurable business solutions.
- Name
- Shivam Saini
- Location
- Delhi, India
- Profession
- Digital Marketer
- Availability
- Open to Opportunities
Professional summary
What I Bring to a Business
Creative Execution
I create social media posts, advertisements, website content, campaigns and visual designs.
Technology Integration
I use WordPress and AI-assisted development to build websites, dashboards and business tools.
Performance Analysis
I monitor SEO, advertising and social media results to improve future performance.
Core expertise
Services and Professional Capabilities
My skills cover strategy, content, advertising, website development, design and AI-assisted technology.
DM
Digital Marketing
I plan and execute digital marketing activities based on audience behaviour, business objectives, competition and measurable outcomes.
- Digital marketing strategy
- Campaign planning
- Competitor research
- Audience research
- Lead generation
- Marketing funnel planning
- Brand positioning
- Performance reporting
SEO
Search Engine Optimization
I improve website structure, content relevance and search visibility through practical SEO methods.
- Keyword research
- On-page SEO
- Technical SEO support
- Meta title and description optimization
- Internal linking
- SEO blog optimization
- Search intent analysis
- Google Search Console monitoring
- Competitor keyword research
- Local SEO
SM
Social Media Marketing
I develop platform-specific content designed to improve brand awareness, engagement and customer interest.
- Social media strategy
- Monthly content calendars
- Post and Reel concepts
- Caption writing
- Keyword and hashtag research
- Instagram profile optimization
- Facebook content management
- LinkedIn content management
- YouTube content support
- Pinterest content
ADS
Paid Advertising
I plan and manage Meta Ads and Google Ads campaigns with a focus on engagement, traffic and lead generation.
- Campaign objective selection
- Audience targeting
- Ad copywriting
- Creative planning
- Lead generation campaigns
- Engagement campaigns
- Traffic campaigns
- Campaign monitoring
- Cost analysis
- Performance optimization
WP
WordPress Website Design
I build and manage WordPress websites focused on usability, content presentation, responsiveness and business requirements.
- Website planning
- Page structure development
- WordPress setup
- Theme customization
- Responsive page design
- Landing page creation
- Contact form integration
- Plugin setup
- SEO implementation
- Website maintenance
CW
Content Writing and Copywriting
I write audience-focused content that communicates clearly while supporting SEO and marketing goals.
- Website content
- SEO blogs
- Social media captions
- Advertising copy
- Landing page content
- Product descriptions
- LinkedIn posts
- Reel scripts
- Voice-over scripts
- Meta titles and descriptions
GD
Graphic and UI Design
I create visual content for social media, websites, advertisements, presentations and offline promotions.
- Social media posts
- Instagram Stories
- Reel thumbnails
- Promotional banners
- Menu boards
- Event creatives
- Website section layouts
- Landing page layouts
- Basic UI design
- Canva presentations
AI
AI-Assisted Software Development
I use artificial intelligence to plan, build, test and improve websites, software applications and internal business tools.
- Application planning with AI
- Feature documentation
- Prompt-assisted coding
- Front-end development
- API integration assistance
- Debugging and error resolution
- WordPress integration
- Workflow automation
- Dashboard development
- AI-assisted prototyping
DEV
WordPress Plugin Development
I create custom WordPress functionality based on specific website and business requirements.
- Custom admin panels
- Website forms
- User management functionality
- API-based features
- Data display dashboards
- Custom business workflows
- WordPress database integration
- Custom shortcodes
- Front-end interfaces
- Website automation
Tools and platforms
Technology I Use
Marketing and Analytics
- Google Ads
- Meta Ads Manager
- Google Analytics
- Google Search Console
- Google Sheets
- SEO Research Tools
Content and Design
- Canva
- WordPress
- UI Design Tools
- Content Tools
Development and AI
- Prompt-Assisted Coding
- API Integrations
- WordPress Plugins
Professional experience
My Career Journey
-
May 2024 – Present Current
Digital Marketing Executive
BTN Insulo Pvt. Ltd.
At BTN Insulo Pvt. Ltd., I have handled diverse responsibilities across digital marketing, website management, content, advertising, operations and project coordination.
I have contributed to projects involving Wang House Korean Café, Wang Ramen, SAVI Enterprises and Saar Holidays.
Key Responsibilities
- Managing digital marketing activities for multiple brands
- Planning social media content and campaigns
- Writing website and promotional content
- Supporting SEO implementation
- Managing and updating WordPress websites
- Creating social media and advertising creatives
- Supporting Meta and Google advertising campaigns
- Monitoring website and campaign performance
- Coordinating brand-specific projects
- Using AI tools for marketing and development workflows
-
Dec 2023 – Apr 2024
Digital Marketing Intern
Map My Destination
During my internship at Map My Destination, I gained practical exposure to digital marketing in the travel and tourism industry.
I supported digital content, website-related activities and online promotion of travel services and destination packages.
Key Learning Areas
- Travel content creation
- Social media marketing
- Website management
- SEO support
- Customer-oriented communication
- Destination promotion
- Lead-focused marketing
-
Mar 2023 – Jun 2023
Customer Service Executive
Tech Mahindra
My role at Tech Mahindra helped me develop professional communication, customer handling, problem-solving and process management skills.
Skills Developed
- Customer communication
- Problem-solving
- Active listening
- Process adherence
- Time management
- Team coordination
- Professional discipline
Academic background
Bachelor of Science
Indira Gandhi National Open University
Currently pursuing.
Senior Secondary Education
Government Boys Senior Secondary School, Delhi
12th passed from CBSE Board.
My process
How I Approach a Project
-
01
Understand
I understand the business, audience, product, requirements and primary objective.
-
02
Research
I study competitors, keywords, audience behaviour, trends and available opportunities.
-
03
Plan
I prepare the strategy, content, platforms, campaign structure and execution timeline.
-
04
Create
I develop content, designs, website pages, advertisements or software features.
-
05
Execute
I publish, launch or implement the work across the selected channels.
-
06
Analyse
I review traffic, engagement, leads, campaign results and user behaviour.
-
07
Improve
I use performance data to improve targeting, content, design and user experience.
Professional skills
Skills That Support My Work
Communication
Clear communication with customers, teams and project stakeholders.
Creative Thinking
Developing original content, campaigns and visual ideas.
Problem-Solving
Identifying practical solutions for marketing, website and software challenges.
Adaptability
Learning new platforms, tools, industries and workflows.
Attention to Detail
Maintaining accuracy in content, campaigns, design and website execution.
Time Management
Managing multiple brands, deadlines and project priorities.
Project Management
Coordinating tasks from initial planning to final execution.
Strategic Thinking
Connecting individual marketing activities with broader business goals.
Why work with me?
Marketing Skills Supported by Technology
I bring together skills that are often handled by separate professionals.
I understand marketing strategy, content, advertising, SEO, WordPress, design and AI-assisted development. This allows me to view business requirements from multiple perspectives and create connected digital solutions.
- Experience across multiple industries
- Combination of marketing and technology
- Understanding of content and websites
- Experience with consumer and B2B brands
- Creative and analytical approach
- Ability to manage multiple project areas
- Continuous learning and experimentation
- Practical use of AI for business solutions
"I combine creativity, data and technology to turn business ideas into effective digital experiences."
Testimonials
What Clients and Team Members Say
Shivam has consistently demonstrated creativity, responsibility, and strong digital marketing skills. His work in SEO, social media, websites, advertising, and AI-assisted development has contributed meaningfully to BTN's digital growth journey.
Ramesh YadavDirector, BTN Insulo India
Shivam demonstrated creativity, dedication, and digital marketing skills during his work with MapMyDestination. His contribution to social media, website management, content, and travel promotions consistently added value to our brand.
Amit SharmaDirector, MapMyDestination
Shivam consistently brings creativity, responsibility, and a strong marketing approach to Saar Holidays. His work in social media, travel content, Meta Ads, and lead-generation campaigns has supported our brand's growth effectively.
Deepika SharmaManager, Saar Holidays
Contact
Let's Create Something Valuable
Are you looking for support with digital marketing, social media, SEO, paid advertising, WordPress development or AI-assisted software solutions?
Let's discuss how I can contribute to your business, brand or team.